How we think
We bring human insight to the art and science of packaging, shopper and design research.
In a world where metrics drown out meaning, we give you back the clarity to think, to see, to act with Foresight.
Computer Says No
Last week, I had a brake disc warning light appear on the dashboard. It is a standard issue that should be a simple journey: I have a problem, you have the tools, tell me when to arrive…
Security First, Shoppers Second
Retail theft in the UK has reached a staggering £2.2 billion a year, according to the British Crime Survey for 2024/2025. That’s over 20 million incidents annually or roughly 55,000 thefts every day…
Overthink Now…Buy later
It seems to me that cognitive load gets a bad rap. We usually treat it as the villain of the high street. The mental exhaustion that makes us abandon a full trolley and head for the car park. Turns out the truth is more nuanced.…
The Age of Shallow Insight
Somewhere along the way, our industry fell a little too in love with automation. Dashboards. Platforms. Auto-generated reports. All promising speed and efficiency…
Redesigns Fail. Here’s Why…
Why redesigns fail in impact. Four by Fore
Millions are invested in creative pack solutions every year. Very likely, your testing process successfully….
Beyond the Checkout
You spent months perfecting that new design. It looked stunning on the screen. It wowed the internal team. Then it hit the shelf. That’s when the plan meets reality…