Influencing  with Insight

Fore is here to make shoppers choose you and make consumers want you

We bring human insight to the art and science of packaging, shopper and design research

In a world where metrics drown out meaning, we give you back the clarity to think, to see, to act with Foresight

Foreward

Foresight

Forensic

Forethought

Foreward Foresight Forensic Forethought

Who we are

The founders of Fore standing outdoors with a city skyline, including the Walkie Talkie building, in the background.
“Our job is to narrow the choice for the customer, not widen it. We need to be the editor.”
— Doug McMillon

FMCG brands expect guidance as well as data

Automated reports and benchmark comparisons just don’t offer the context and guidance needed for real-world decisions. Metrics alone should never silence real insight

With extensive experience in consulting and client partnership, we have seen how much value is unlocked when insight is delivered with practical, actionable context. We imagined a consultancy that would combine human intelligence, deep shopper expertise and clever, AI-powered tools to help brands make decisions grounded in insight

With experience across 18 of the top 20 global FMCG brands, the Fore team combines credibility with a fresh perspective on actionable insight. We help FMCG companies understand their customers and make confident decisions, blending expertise, technology and human judgment

Adrian Sanger

I’ve always been curious about why people do what they do.

With more than 25 years in consumer and shopper insight, I’ve spent my career exploring behaviour and decision making.

I’m a Board member at the MRS, a regular speaker and author and I work with FMCG and retail businesses to close the gap between what people say and what they do.

My focus is on clarity and quality. Sharper questions. Better answers. Research that gives clients the confidence to act.

Co-founder

William Reeve

I thrive on working collaboratively with clients to challenge, inspire, and influence.

For more than 25 years, I’ve advised some of the world’s biggest brands, helping them understand shoppers and the choices they make. I began my career at Research International in the early 2000s, then spent two decades with Synovate, Ipsos, PRS (inVivo) and Behaviorally, developing a deep expertise in shopper and packaging insight.

My approach combines data-driven understanding with clear, actionable consultancy. I cut through complexity to guide brands toward transformative decisions.

Co-founder
Co-founder

Grant Montague

I’m fascinated by what makes people choose one brand over another.

With more than 30 years in consumer insight and brand consultancy, I’ve partnered with leading clients to futureproof their brands and launch new products with real impact. My career began at Martin Hamblin Research and includes leadership roles at GfK, MSTS, Brand Driver, PRS (inVivo) and Behaviorally.

I believe in collaboration, curiosity and keeping things fun.

Outside work, I travel whenever I can and spend weekends on the pitch coaching an under-18 football team.

What we do

  • ForeSee maps the shopper and consumer landscape, uncovering pain points, unmet needs, and growth opportunities.

  • ForeCheck screens, tests, and guides early-stage designs using AI and consumer testing, so you make smarter decisions from day one

  • ForeFront draws on three core capabilities:

    ForePack: End-to-end pack design, including SRP

    ForePlan: Testing shelf layout to maximise impact and visibility.

    ForePOS: Point-of-sale testing to validate design

  • ForeLife defines the role your visual assets play in building consumer loyalty, revealing how brands influence daily routines

A circular infographic illustrating how a company helps power better brands with four segments: ForeLife in pink, ForeFront in light blue, ForeSee in dark blue, and ForeCheck in medium blue, each with brief descriptive text.

How we think

  • The British supermarket checkout has become a battlefield, yet nobody asked the shopper if they wanted to sign up... Read more

  • For years the FMCG industry watched HFSS legislation like a distant storm. 5 January 2026 marked the moment it arrived in UK retail 

    The 9pm TV watershed and the ban on paid digital ads reshaped the landscape... Read more

  • When a portfolio has occupied every available inch of its original category, growth inevitably requires looking toward new horizons... Read more

  • Millions are invested in creative pack solutions every year. Very likely, your testing process successfully filters out the obvious failures. Good start, but is that enough? Read more

Woman with wavy blonde hair shopping in a grocery store, looking at refrigerated bottles of juice or drink items.

“It's pointless to use a store as a glorified warehouse full of stuff when stock can be seen and sold online”

Mary Portas

Contact us

Interested in working together?

“People like to smell and see their food before they buy it. They want the social interaction of going to a store.”
— Archie Norman